#030369
CMYK:
100-98-21-29
#CC6B1B
CMYK:
16-67-100-3
#484848
CMYK:
66-59-58-40
#989898
CMYK:
43-35-36-1
Logo Redesign
Original
New
Website Redesign
Original Homepage
New Homepage
I had the opportunity to completely redesign the brand identity for Richard’s Automotive Services in Charleston, SC. Their previous brand identity was outdated, so they needed a modernized identity to attract more customers. They lacked consistency in color scheme and logo usage.
The new brand is successful because it features one simple yet memorable logomark, along with a consistent color palette. Avenir Next and Lato were chosen as the brand typography because they are clean, legible fonts contributing to the modernized appearance.
Categories
Branding