Enough is Enough Ad Campaign
These ads were created using a series of conceptual photographs based on the inability to truly know someone’s identity “behind the screen.” The ads are for Enough is Enough, an organization dedicated to raising awareness of Internet and social media safety for children and making those tools safer for families.
The ads are unified through dark lighting, compelling imagery, consistent layout, and bold type. The ads highlight the scenarios of a person using someone else’s picture to pose as them, someone pretending to be a minor to talk to minors, and someone appearing to be happy on social media but is depressed in reality.