Sierras Construction, LLC Logo
I had the opportunity to design a new logo for Sierras Construction, LLC. The original logo created confusion and did not represent the industry or company brand. The new logo uses negative space to portray the construction industry in a simple yet profound manner.
The logo uses a brown monochromatic scheme to correspond to the construction industry. The structure in the forefront of the logo includes the four square windows to resemble a house, while the other structure does not, to signify the company does both residential and commercial sites.